Short Course Description
The course presents contemporary tools and techniques of digital marketing, focusing
on search engines and social media.
The nature of the learning is practical: students are required to choose a real company, and to create and manage a digital campaign for it.
Homework and class exercises will be given, and active learning workshops will be held, where the course participants are required to present the challenges they encountered, and the whole class, together with the course lecturer, will find solutions and offer ideas for improvement.
Full Syllabus
