Short Course Description
The course focuses on the phenomenon of engagement - the participation and involvement of users in websites. Nowadays, when online communities are more common than ever, many sites adopt community or social components by using friendships, talkbacks, feedback and talk pages to add value to the site and increase usability, experience and user satisfaction and time spent. Therefore, the ability to plan, characterize, design and measure these tools and applications is of great importance. In this course we will examine key issues in the study of participation and involvement in virtual environments with insights from the world of technology management and user experience.
Full Syllabus
