Short Course Description
The objective of this course is to present the main characteristics of the Competitive Intelligence (CI) concept and to describe how it has become a real management practice that is now developing inside most leading companies in the world. In particular, we will mainly seek to answer the following key questions:
? What is Competitive Intelligence?
? What are the different types of Intelligence attitudes?
? How do companies practice Competitive Intelligence? ? best practice examples
? Create awareness of, and sensitivity to, major issues in management of competitive intelligence and their applications.
Full Syllabus
