Short Course Description
This course offers a vivid action-based learning experience of strategy making and execution. In a multiple-round PC-based business game simulation participants act as executive decision makers of firms operating in a world characterized by uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions have to be taken with respect to typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D while stakeholder influences have to be anticipated and managed. The teams will formulate, implement, monitor and adjust their competitive and corporate strategies. Accompanying classroom sessions recap on concepts and tools of strategic management via annual (de)briefings.
Full Syllabus
