Course Number 1231-3412-01
Course Name Pricing Strategy
Academic Unit The Coller School of Management -
Business Administration
Lecturer Dr. Peter ZubcsekContact
Contact Email:
Office HoursBy appointment
Mode of Instruction Lecture
Semester Units 1
Semester 2022/1
Date Range 23/10/2022 - 09/12/2022
Day Tue
Hours 15:45-18:30
Building Recanati - Management
Room 253
Studies are held during the first part of the semester, Course is taught in English
Syllabus Not Found

Short Course Description

1 Semester Unit

Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. However, this value often lies untapped within many organizations, with managers lacking a clear understanding of how to improve on historical pricing practices within their companies and industries. The objective of the course is to help students to address strategic and tactical pricing issues and to acquire the necessary confidence and skills to make superior pricing decisions across a range of professional contexts ? as product managers, business unit managers, management consultants, entrepreneurs, financial analysts or M&A advisors. Pricing Strategy is a course orientated not only toward pure marketing but also general management. We will draw on a mixture of fields (economics, psychology, sociology, statistics, etc.) to describe approaches that are useful for pricing decisions.

Full Syllabus
Course Requirements


Students may be required to submit additional assignments
Full requirements as stated in full syllabus

PrerequisiteMarketing Management (12312413) ORPrin of Marketi (12612413) ORMarketing Management (12642413)

The specific prerequisites of the course,
according to the study program, appears on the program page of the handbook

tau logohourglass00:00