Syllabus

Short Course Description

Advertising Earth - Planning & Creating Environmental Campaigns, is an academic?training course, designed as a PBL course that will introduce fundamental communication theories, strategies, and tactics regarding environmental campaigns.
The course will include professional practice of various stages that are required to plan & create an effective Environmental Campaign. Students, in groups of 3, will focus on planning campaigns that can improve people's understanding and perceptions, change their involvement and behavior.
The PBL course will expand the understanding of public perceptions & environmental challenges, and teach, through practice, the crucial importance of Creative-Ideas, innovative events, and smart use of various types of media.
Following the course, each student will gain the skills to:
1. Analyze the efficiency of Environmental Campaigns and understand the powers (and weakness) of environmental branding.
2. Analyze and understand the challenges behind various environmental goals and target audiences, investigate public barriers of understanding and participation and develop solutions accordingly.
3. Students (working together in groups of 3) will gain the skills to plan all stages and the full structure of an effective Environmental Program & Campaign.

Note: The students will be encouraged to choose an NGO to offer their idea for one of the organization challenges.