Short Course Description
The course will introduce the students with central theories and models in current environmental communication, branding, creativity, and mass communication campaign construction. The course will extend the discussion to applicable communication case studies and events in Israel and abroad. The course seeks to deepen the students' understanding of environmental relevancy, public perception barriers, various target audiences, creative ideas, and smart use of media. During the course, the students will learn the stages of communication planning and exercise the construction of an environmental campaign.
Full Syllabus
